ElyForma
Legal GuidesPhoto ConsentMedia ReleasePrivacy RightsImage RightsConsent Form

Photo Consent Form: Legal Guide for Media Releases

Learn how to create legally compliant photo consent forms that protect your organization while obtaining proper permission to use images of people in your media.

Media Law Specialist
March 12, 2024
8 min read
Photo Consent Form: Legal Guide for Media Releases

Photo Consent Form: Legal Guide for Media Releases

Photo consent forms are essential for any organization that photographs or records people for promotional, educational, or commercial purposes. This guide explains how to create legally compliant consent forms.

What is a Photo Consent Form?

A photo consent form (also called a media release or image release) is a legal document that grants permission to use someone's likeness in photographs, videos, or other media.

When Do You Need Consent?

Commercial Use

Always required when using images for advertising, marketing, or commercial purposes.

Editorial Use

May be required depending on context and jurisdiction.

Public Events

Generally not required for public events, but recommended for clarity.

Minors

Always required for minors, with parental/guardian consent.

Essential Components

Participant Information

Full name, age, contact information, and if applicable, parent/guardian information.

Media Type

Specify what media is covered (photographs, video, audio, etc.).

Usage Rights

Define how and where the media can be used (website, marketing materials, social media, etc.).

Duration

Specify how long the consent is valid (perpetual, limited time, etc.).

Revocation Rights

Explain if and how consent can be withdrawn.

Compensation

State if any compensation is provided (often none for general releases).

Legal Considerations

Right of Publicity

Laws vary by state regarding use of someone's likeness for commercial purposes.

Privacy Rights

Respect individuals' privacy rights and reasonable expectations.

Minors

Special protections apply; always get parental consent.

Model Releases

For commercial use, model releases are typically required.

Best Practices

  1. Be Specific: Clearly define how images will be used
  2. Get Written Consent: Always get signed consent forms
  3. Parental Consent: Always required for minors
  4. Keep Records: Maintain organized files of all consent forms
  5. Respect Revocation: Honor requests to withdraw consent

Using Our Template

Our free Photo Consent Form template provides a legally sound structure. Customize it for your specific use case and consult with legal counsel for commercial uses.

Conclusion

Proper photo consent protects your organization from legal issues while respecting individuals' rights. Use our template as a starting point and ensure compliance with local laws.

Share:
About the Author
Media Law Specialist

Media Law Specialist

Expert in media law, privacy rights, and consent documentation.